Sounds Like Me

Gavin Parry
3 min readFeb 15, 2021


Your personality speaks volumes !

Listen to 40 track samples and Sounds Like Me will tell you who you are .. don’t believe it .. read on. .

Using a universal love of music and the magic of a scientific breakthrough, Sounds Like Me quickly and accurately provides deep insights into the personality traits of anyone who interacts with the platform. Having taken the fun 15-minute survey individuals are then able to discover the strengths of their personality, better their relationships, improve their life opportunities and unlock their potential.

But that is only the tip of the iceberg. Businesses and Service Providers can in turn, learn more about their, employees, audiences and customers alike. For the first time ‘pure personalisaton’ is delivered, including what to say, how to say it, how frequently to communicate and which channels are best to use. At an individual level, this succeeds by breathing life into knowledge areas where soulless big data has failed, whilst at the same time avoiding any concerns regarding privacy.

Having achieved a breakthrough with Sounds Like Me, our research and development data scientists pushed on and have additionally developed the ability to accurately profile using all forms of media. We call this Looks Like Me. Running in parallel, it is an equally powerful and accurate predictive engine that powers and enhances the delivery of pure personalisation.

There is nothing like these two solutions in existence on the planet.

The Sounds Like Me breakthrough is very much of the moment and creates an opportunity of such magnitude that it is unlikely to be replicated again. Nothing compares to the fact that it is accessible to all via a language that is universally understood, without being taught. It’s simple, fun to use, non-intrusive and bordering on compulsive to share and recommend. Whilst at the same time delivering potential life-changing powerful insights that last a lifetime and can be delivered cost effectively and rapidly scaled, globally.

Personalisation is the key to unlocking the enormous potential of predictive analytics and the search for ‘true personalisation’ within business, marketing, communications and life in general, is something of a quest to find the Holy Grail. Despite billions of investment dollars ‘Big Data Profiling’ has failed to deliver the meaningful results that only Personality Profiling can, however until now, this has not been possible to implement these on a mass scale. Sounds Like Me changes all of this and with the ability to accurately predict probability and to help power AI, it takes data analysis to whole new level. In each case Sounds Like takes the guesswork out of personalisation. It creates a robust data set that cannot be gamed, cannot be misinterpreted and cannot change over the lifetime of the individual who is participating.

To date, the best that the mining of data alone has achieved is theoretical profiling and segmentation but not personalization. Consequently this tells us nothing about why people behaved in the way they did in the past. As such it provides no guidance as to what circumstances in the future might lead to the same people behaving in the same way. And most critically — it tells you nothing about how best to communicate with these people.

Whilst those who have seen the potential of Sounds Like Me and Looks Like Me have already had their minds blown, we believe we are just at the beginning of understanding their full potential. We are the very start of a journey and have deployed a delivery roadmap that will result in laser like precision of predictions and outputs.

Take the fun 3 minute test and see for yourself …



Gavin Parry

Partner at Palisady Asia Pacific, Music Investment and Digital Advisory, Ex Sony Music Asia Pacific Exec Vice President, Ex Chairman ARIA Digital Committee